With a YouTube Pre-Roll Ad you also have the ability to target users based on their recent Google searches. Maybe I run a real estate company and we have some new homes available in London. Or looking at the example below, this is a nutrition company targeting home-workout videos: With a YouTube pre-roll video ad, you have the ability to run ads on SPECIFIC videos on YouTube.įor example here, I can run my advert, talking about my free course to people ALREADY searching for “workouts for beginners” or “home workout program” Imagine for example you run a health and fitness course (think of how this could look for your industry/business) and you’re currently offering a free trial for new members with an upsell at the back-end. So let’s look at a few example and use-cases here. How Does A YouTube Pre Roll Or In-Stream Video Ad Work? Let’s take a look at an example of a pre-roll instream skippable ad below and how it actually works. There are also others ways of advertising on YouTube such as discovery ads or banner advertising, but these technically aren’t classed as pre-roll. Bumper ads are on a pay-per-1000-views model and are also usually used by national advertisers. ( source: Unbounce)īumper ads: 6 seconds in length and non-skippable.
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